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The Costly Simple Mistake
What if I told you that one simple mistake is costing your business tens of thousands, hundreds of thousands, or even millions of dollars every single year?
And the crazy part?
Most business owners don’t even realize it’s happening. They are totally unaware.
So, what’s the mistake?
You are responding to your new leads way too slowly.
The Reality of Today’s Market
In today’s market, no one has the patience or the attention span to wait for anything. Today’s consumers are all too busy, and they are very easily distracted. Between work, kids, pets, social media, on-demand streaming, and paying taxes, it’s a wonder that anything else gets done in their hectic lives.
And as a fellow business owner and marketer, I know how frustrating this can be for you.
I see businesses spend good money on Google Ads, S E O, social media marketing, websites, and lead generation.
They spend good money to get prospects to call, fill out a lead capture form on their website, and engage with their social media. All in an effort to get new business.
Then a lead finally comes in.
Your First Impression, Your Last Impression?
Often times, nobody responds to their inquiry at all.
Or maybe someone responds… a few hours later.
Maybe they get a response the next day or even several days later.
By then, the opportunity is spending their money at your competition.
And when you really think about it, you just left money on the table that will never be recaptured. This could have all been avoided if you just had better follow-up systems.
How Do You Make Purchasing Choices
Now, take a minute and think about this experience from the customer’s perspective.
Let’s say your air conditioner breaks in the middle of summer.
You submit a contact form on three different websites.
One company calls you back in two minutes, the second sends you a text within five minutes, and the third company reaches out the next day.
Now, who do you think earned your trust the fastest?
Who do you think gets the appointment with you?
It’s the first company to respond right?
Most people choose the company that responds first.
• Not necessarily the cheapest.
• Not necessarily the best.
• But they are the fastest.
The 21X Advantage
In fact, studies have shown that businesses who respond to a lead within five minutes are up to 21 times more likely to convert that lead into a customer.
Did you get that?
Twenty-one times.
Let that sink in for a second.
The 45 Hour Killer
Meanwhile, the average business takes about 45 hours to respond to new inquiries.
You read that right!
45 Hours. Not 45 minutes.
That’s a massive gap.
And it’s creating a massive opportunity for businesses that understand speed to lead is how you win in business today.
The reality of today’s business climate is that your prospects are most interested in talking to you the moment they reach out. Not 2 days or 20 minutes later!
That’s when they’re actively searching.
That’s when they’re comparing options.
That’s when they’re ready to make a decision.
Every minute that passes gives your competitors a chance to get their business before you.
The Big Question
So, here’s a question for you.
How long does it take your business to respond to a new lead?
• Five minutes?
• Thirty minutes?
• A few hours?
• Or maybe even longer?
For you to win today in business every second counts!
Ready to Increase Revenue?
If you’d like to increase your revenue and decrease your response time to mere seconds, reach out to for a free Speed to Lead assessment.
Because the fastest company often wins and there’s no reason that company can’t be yours.
